Service market size of more than 30 billion, China's drone blue ocean re-expansion

The drone flight service is the next point of view, and the space for the rental service, maintenance service and other markets will gradually open. From the perspective of space, the market size of service links is about twice that of hardware manufacturing. It is estimated that by 2020, the market size of drone services will be more than 30 billion.

The export of small aircraft 2016Q1-Q3 increased by 106.7%, and the sales of consumer drones maintained a high growth rate. We have sorted out the export data of small aircraft (named "aircraft such as aircraft, no-load weight ≤ 2000kg"). In 2016, the export value of Q1-Q3 reached US$634 million, an increase of 106.7% over the previous year's Q1-Q3, of which the amount exported to the US/Hong Kong. It reached 2.47/2.19 billion US dollars, and the export value in Europe was relatively scattered. The above data reflects the market demand of consumer-grade drones to a certain extent. In the first three quarters of this year, sales of consumer drones continued to grow at a high rate.

Service market size of more than 30 billion China's drone blue ocean re-expansion _ drone, industrial drone, consumer drone

Service market size of more than 30 billion, China's drone blue ocean re-expansion


Consumer financing for consumer drones declined. In the global UAV industry, the number of financing and financing amount of Q3 in 2016 showed a significant decline, and only 8 companies received financing of US$55 million. In addition, due to the rapid iteration of products in Dajiang and the advantage of price, the well-known UAV manufacturer 3DRoboTIcs has completely withdrawn from the UAV manufacturing field. We believe that Dajiang has obvious advantages in the consumer-grade field, and its market share is around 70%. After entering the manufacturers, it needs to face the challenge of the iterative price reduction strategy of DJI brand effect products. It is difficult to compete with them and the financing cools down. The competition in the industry is heating up.

The industrial market is still the blue ocean. Looking back at the industrial-grade UAV industry, from the perspective of industry application, some enterprises have completed the accumulation from “0 to 1”, and leading enterprises in the segmentation field have emerged. For example, the Yiwate/Guandian defenses are respectively in the power inspection line. /The anti-drug field has established its own advantages, while the concentration of aerial survey, police security, agriculture and other fields is still very low; in addition, from the perspective of the industrial chain, most of the drone companies are now concentrated in the whole machine manufacturing, flight services. There is still a lot of room for training services and post-marketing.

The drone flight service is the next point of view. We believe that the development trend of the drone industry can be described by the "smile curve". Most of the UAV companies in China are concentrated in the middle of the industrial chain. As the competition intensifies, the gross profit margin of UAVs will continue to decline. At the same time, in the context of the diversification of UAV applications, there will be a large number of Enterprises enter the UAV application service to provide specialized services for specific scenarios to the market; in addition, the space for leasing services, maintenance services and other markets will gradually open. From the perspective of space, the market size of service links is about twice that of hardware manufacturing. It is estimated that by 2020, the market size of drone services will be more than 30 billion.

UAV flight services include professional application services, leasing, repair services, etc. for specific application areas. Specifically:

1. Application services: Generally speaking, the current UAV application service is mainly concentrated in aerial photography services, and the competition threshold is low, which can not bring stable income; in the long run, police security, land mapping, film and television shooting, The application services in the fields of agriculture, forestry plant protection and power inspection have huge market space. The application experience of the industry, the quantity and quality of flying hands and drones will become the core competitiveness of related enterprises.

2, leasing services: Compared to flight services, leasing services do not require large-scale flying hands, the barrier lies in high-quality, large-scale, full range of professional-grade drone products.

3, maintenance services: industrial-grade drones market prices ranging from hundreds of thousands to millions, maintenance services also have a larger market space.

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